Digital agency web design is the practice of creating websites that serve as extensions of a company’s brand identity. As such, it requires extensive expertise, a deep understanding of the internet, and a high degree of creativity to deliver a website that attracts customers and increases conversions.
The best agencies will work with you through a process that begins with discovery and research, allowing them to get a clear idea of your business goals and needs. Next, they will create wireframes to help them understand your vision and establish the core layouts that will form the foundation of your new website. Then they will start designing animations, graphics, photos, and/or videos, along with responsive design for every page.
Depending on the project’s scope, this may take anywhere from a couple of weeks to several months to complete. This is because the designs themselves take time to research, brainstorm, draft, and review before they’re ready for presentation.
Some of the key design elements of a digital agency website include:
A strong and unique branding
The first thing you should look at when choosing a digital agency web design to create your site is their branding. This is often done in the homepage of the website, showcasing what they stand for and making sure that visitors know who they are before they scroll to the rest of the site.
This can include an image of the entire team, their profile picture, or a video of them in action. It can also include a fun, colorful, or minimalist theme.
A great example of this is Bleech, a Berlin-based web design agency that stands out for its explainer video and brightly-coloured theme. This agency also does a great job of presenting their services, portfolio, and prominent clients on the homepage.
Another excellent example of this is The Square Peg, which has a color-themed website that compliments its branding and copy. Its website features a clean, simple layout that makes it easy for the user to find what they’re looking for without getting distracted by too much detail.
Folds and sections
The majority of the top digital agency websites use folds to make navigation easier. They’re also used to separate different content types and to highlight important elements of the site.
This is a great way to make sure that you’re highlighting the right information and keeping things neat and organized for your visitors. It’s a very useful technique for any type of website, especially those designed to showcase the services offered by a digital agency.
Using video backgrounds is another great way to grab the attention of your audience and keep it there while you’re telling them about your work. Fantasy uses a full-width video on the homepage of their website to tell their story and showcase their client list.
Lastly, the agency’s homepage has a clear call-to-action that asks visitors to contact them to discuss their projects or services. This is a great way to capture the attention of your audience and get them to reach out to you.